Guide to personalisation technologies · Promotique by Vistaprint

Guide to personalization technologies

Textiles: clothing, bags, caps etc.
Hard goods: pens, glasses, luggage, etc.

Single Color Print

Screen Printing

Screen print technology delivers a durable design with “painted on” feel.

Full-Color Inkjet

Direct to Garment

Dyes and pigments are absorbed into the fabric.

Full-Color Transfer

Heat Transfer

Photo-realistic print with a slightly rough texture.

Embroidery

Detailed needlework gives lasting color and texture.

Best for:

Sportswear & workwear

Screen printing is great for products featuring a bold design that needs to endure repeated usage. Read more

Events & giveaways

Ideal for clothing for a specific event or occasion, rather than long-term wear. Great option for large logos. Read more

Long-lasting garments

Suited to clothing and larger textile products you need to last. Great for text-based logos, this option delivers vibrant color printing. Read more

Workwear & uniforms

Embroidery is especially durable and withstands repeat washing. It gives texture to your logo for a high-quality look and feel. Read more

Less suitable for:

Logos in many shades

Avoid using on logos featuring multiple shades and color gradients.

Uniforms or workwear

Avoid using on clothing you’ll be wearing/washing regularly. Printing vibrancy begins to fade after around 10 washes.

Very large images

Avoid using on light fabrics featuring large full-bleed images. Larger logos or solid designs are less flexible, and can feel less comfortable to wear.

Logos in fine detail

Avoid using on logos with very fine detail; extremely colorful logos (15 colors or more).

Full color

Gradient & shadows

Durability

Printing detail

Available at low quantities?

No, but very affordable for high quantities

Yes, very affordable for low quantities

Care instructions

Wash inside out in cold water
Do not tumble dry
Do not dry clean
Do not iron on decorated areas

Wash inside out in cold water
Do not tumble dry
Do not dry clean
Do not iron on decorated areas

Wash inside out in cold water
Do not tumble dry
Do not dry clean
Do not iron on decorated areas

Do not iron on decorated areas

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How to shop for products by personalization technology

Click the “Personalization Technology” filter in the product results page to search for products by finish.

Single Color Print

Pad & screen printing

Creates a durable design with a “painted on” feel. Uses Pad or Screen printing, depending on the product.

Full-Color Inkjet

Digital printing

Colorful and long-lasting, prints on various surfaces.

Sublimation

Dye sublimation

Photo-realistic print. The effect is a sleek, sharp, 3D finish that won’t fade.

Laser Engraving

Delivers a precise finish and upscale look. The colour of the etching varies depending on the material underneath.

Best for:

One-color, higher quantities

Delivers high-definition personalization on a variety of surfaces. Read more

Full-color prints, low quantities

Ideal for decorating hard products in low quantities. Good option for both colorful and complex designs. Read more

Photos & vibrant effect

Suited to products requiring an extremely durable and high-quality finish that also covers corners and edges. Read more

Premium gifts

Laser engraving is perfect for products requiring a sharp yet subtle logo effect. The print is precise and permanent. Read more

Less suitable for:

Colorful logos

Avoid using on logos containing more than four colors.

Large logos

Avoid using on logos in large sizes. Print color might look different when printing on dark surfaces.

Colored products

Only suitable for white printing areas.

Logos with gradients

Avoid using on solid logos with various color gradients; logos that need to be eye-catching from a distance; large printing areas.